Scope and Dynamics of Political Marketing in Pakistan’s Political Environment

The authors reveal that corruption
destructive opposition, illiterate practices and lack of voter orientation result in distrust of
voters in politicians and their respective parties. They suggest that voters’ trust can be built
by focusing on voters’ needs, avoiding over-promising, designing integrated
communication and distribution channels, managing strategic relationship with media and
incorporating the ideas of public funding and parallel campaign management.

political marketing theory

a perspective that emphasizes intangible resources, the co-creation of value and sustainable relationships — resonate with the interests of political marketing scholars. The extension of marketing models to social and political contexts increases their contribution to societal welfare; directions for future work in the field are proposed.

Marketing and political campaigning

Questions the nature of marketing methods in political campaigns based on a grounded theoretical approach conducted using in-depth interviews. Suggests that if marketing success is measured solely by the level of turnout then the use of marketing in political campaigns would appear to be failing. Other reasons, however, may also explain this lack of success. The use of marketing may be less effective because the “market” is more restrictive, or marketing methods whilst actually being appropriate may be being used inappropriately. Concludes that, although the political “market” is different and restrictive, this does not negate the role of marketing in political campaigning.

Marketing Mardi Gras

This paper critically assesses the merits of these four themes using a case study of the Mardi Gras celebration in New Orleans. The analytical tools and categories of political economy are used to examine the rise and dominance of tourism in New Orleans, explore the consequences of this economic shift and identify the key actors and organised interests involved in marketing Mardi Gras.Marketing is the use of sophisticated advertising techniques aimed at promoting fantasy, manipulating consumer needs, producing desirable tourist experiences and simulating images of place to attract capital and consumers

Benazir Bhutto

Benazir Bhutto, the eldest child of Zulfikar Ali Bhutto was born on June 21, 1953 in Karachi. She attended Lady Jennings Nursery School and then Convent of Jesus and Mary in Karachi. She was assassinated on 27th December 2007 in Rawalpindi

The Kargil Operation, 1999

One dispute that remains unresolved at the tables of the United Nations is the 52-year-old Kashmir dispute between India and Pakistan. This disputed State of Jammu and Kashmir has been a continuous flash point and cause of two wars (1948 and 1965) between the two countries

Science News

Some of the false rumors included "Barack Obama is a Muslim" and "While serving as the Mayor of Wasilla, Alaska, Sarah Palin successfully banned several books from the local library."