The authors reveal that corruption
destructive opposition, illiterate practices and lack of voter orientation result in distrust of
voters in politicians and their respective parties. They suggest that voters’ trust can be built
by focusing on voters’ needs, avoiding over-promising, designing integrated
communication and distribution channels, managing strategic relationship with media and
incorporating the ideas of public funding and parallel campaign management.
destructive opposition, illiterate practices and lack of voter orientation result in distrust of
voters in politicians and their respective parties. They suggest that voters’ trust can be built
by focusing on voters’ needs, avoiding over-promising, designing integrated
communication and distribution channels, managing strategic relationship with media and
incorporating the ideas of public funding and parallel campaign management.
Scope and Dynamics of Political Marketing in Pakistan’s Political Environment
ReplyDeleteThe authors reveal that corruption
destructive opposition, illiterate practices and lack of voter orientation result in distrust of
voters in politicians and their respective parties. They suggest that voters’ trust can be built
by focusing on voters’ needs, avoiding over-promising, designing integrated
communication and distribution channels, managing strategic relationship with media and
incorporating the ideas of public funding and parallel campaign management.
Posted by Nurliza Mirza at 22:33 Email This BlogThis! Share to Twitter Share to Facebook Share to Google Buzz
Labels: Parallel Campaign, Political Marketing, Public Funding, Public Relations