a perspective that emphasizes intangible resources, the co-creation of value and sustainable relationships — resonate with the interests of political marketing scholars. The extension of marketing models to social and political contexts increases their contribution to societal welfare; directions for future work in the field are proposed.
Showing posts with label political marketing research political marketing theory development. Show all posts
Showing posts with label political marketing research political marketing theory development. Show all posts
Sunday, 13 March 2011
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