a perspective that emphasizes intangible resources, the co-creation of value and sustainable relationships — resonate with the interests of political marketing scholars. The extension of marketing models to social and political contexts increases their contribution to societal welfare; directions for future work in the field are proposed.
political marketing theory
ReplyDeletea perspective that emphasizes intangible resources, the co-creation of value and sustainable relationships — resonate with the interests of political marketing scholars. The extension of marketing models to social and political contexts increases their contribution to societal welfare; directions for future work in the field are proposed