Political Marketing

Barack Obama’s presidential election bid changed the rules of political marketing. Election campaigns from here out will be more about personal branding and social networking. This topic will cover the latest trends and news on political marketing in the U.S., Europe, Asia, and the developing world

Marketing Mix Modeling & Optimization

Marketing Mix Modeling helps brand managers identify the right mix of advertising media and make better business decisions in terms of allocating marketing spend and media planning

Mian Muhammad Nawaz Sharif

Muhammad Nawaz Sharif was born in Lahore on December 25, 1949. He is the eldest son of Muhammad Sharif a joint owner of the Ittefaq Group of Industries.
Nawaz Sharif got his schooling from Saint Anthony's High School. After graduating from Government College Lahore, he obtained his Law Degree from the Punjab University.

Nawaz Sharif remained a member of the Punjab Provincial Council for some time. He joined the Punjab Cabinet as Finance Minister in 1981. He was able to raise the allocation of funds for the development of rural areas to 70 percent of the Annual Development Program in the Province. He also held the portfolio of Sports and was able to reorganize the sports activities in the Province.

General Pervez Musharraf

General Pervez Musharraf the second of three brothers was born in Dehli on August 11,1943. He spent his early childhood in Turkey (1949-1956) owing to his father’s deputation in Ankara

Marketing to women for word of mouth marketing

Congratulations! Your marketing to women efforts earned you a loyal customer, and she considers your product The Perfect Answer. She probably wants to refer your brand to all her friends and family, but remember, she is pretty busy. Don't assume that referrals just happen. You need to help customers out with word of mouth marketing

Social marketing

Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole.For example this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits

Hanneberg’s Functions of Political Marketin

Candidates’ characteristics play a vital role in voter’s decision making process (Popkin, 1994;
Sniderman, 1991). Top Leadership’s profile is especially crucial for the success of political parties.
Charismatic leadership can prove to be a differential advantage and a decisive factor for the success of
a political party especially in political cultures characterizing low political socialization. In Pakistan,
Zulfiqar Ali Bhutto led his party to the highest peaks by using the charisma of his personality and
focusing on voters’ preferences. He gave a manifesto based on public needs and won hearts of a vast
majority. He occupies a significant proportion of the mind and heart share of the voter publics even
after his death