Political Marketing

Barack Obama’s presidential election bid changed the rules of political marketing. Election campaigns from here out will be more about personal branding and social networking. This topic will cover the latest trends and news on political marketing in the U.S., Europe, Asia, and the developing world

Marketing Mix Modeling & Optimization

Marketing Mix Modeling helps brand managers identify the right mix of advertising media and make better business decisions in terms of allocating marketing spend and media planning

Mian Muhammad Nawaz Sharif

Muhammad Nawaz Sharif was born in Lahore on December 25, 1949. He is the eldest son of Muhammad Sharif a joint owner of the Ittefaq Group of Industries.
Nawaz Sharif got his schooling from Saint Anthony's High School. After graduating from Government College Lahore, he obtained his Law Degree from the Punjab University.

Nawaz Sharif remained a member of the Punjab Provincial Council for some time. He joined the Punjab Cabinet as Finance Minister in 1981. He was able to raise the allocation of funds for the development of rural areas to 70 percent of the Annual Development Program in the Province. He also held the portfolio of Sports and was able to reorganize the sports activities in the Province.

General Pervez Musharraf

General Pervez Musharraf the second of three brothers was born in Dehli on August 11,1943. He spent his early childhood in Turkey (1949-1956) owing to his father’s deputation in Ankara

Marketing to women for word of mouth marketing

Congratulations! Your marketing to women efforts earned you a loyal customer, and she considers your product The Perfect Answer. She probably wants to refer your brand to all her friends and family, but remember, she is pretty busy. Don't assume that referrals just happen. You need to help customers out with word of mouth marketing

Social marketing

Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole.For example this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits

Hanneberg’s Functions of Political Marketin

Candidates’ characteristics play a vital role in voter’s decision making process (Popkin, 1994;
Sniderman, 1991). Top Leadership’s profile is especially crucial for the success of political parties.
Charismatic leadership can prove to be a differential advantage and a decisive factor for the success of
a political party especially in political cultures characterizing low political socialization. In Pakistan,
Zulfiqar Ali Bhutto led his party to the highest peaks by using the charisma of his personality and
focusing on voters’ preferences. He gave a manifesto based on public needs and won hearts of a vast
majority. He occupies a significant proportion of the mind and heart share of the voter publics even
after his death

Scope and Dynamics of Political Marketing in Pakistan’s Political Environment

The authors reveal that corruption
destructive opposition, illiterate practices and lack of voter orientation result in distrust of
voters in politicians and their respective parties. They suggest that voters’ trust can be built
by focusing on voters’ needs, avoiding over-promising, designing integrated
communication and distribution channels, managing strategic relationship with media and
incorporating the ideas of public funding and parallel campaign management.

political marketing theory

a perspective that emphasizes intangible resources, the co-creation of value and sustainable relationships — resonate with the interests of political marketing scholars. The extension of marketing models to social and political contexts increases their contribution to societal welfare; directions for future work in the field are proposed.

Marketing and political campaigning

Questions the nature of marketing methods in political campaigns based on a grounded theoretical approach conducted using in-depth interviews. Suggests that if marketing success is measured solely by the level of turnout then the use of marketing in political campaigns would appear to be failing. Other reasons, however, may also explain this lack of success. The use of marketing may be less effective because the “market” is more restrictive, or marketing methods whilst actually being appropriate may be being used inappropriately. Concludes that, although the political “market” is different and restrictive, this does not negate the role of marketing in political campaigning.

Marketing Mardi Gras

This paper critically assesses the merits of these four themes using a case study of the Mardi Gras celebration in New Orleans. The analytical tools and categories of political economy are used to examine the rise and dominance of tourism in New Orleans, explore the consequences of this economic shift and identify the key actors and organised interests involved in marketing Mardi Gras.Marketing is the use of sophisticated advertising techniques aimed at promoting fantasy, manipulating consumer needs, producing desirable tourist experiences and simulating images of place to attract capital and consumers

Benazir Bhutto

Benazir Bhutto, the eldest child of Zulfikar Ali Bhutto was born on June 21, 1953 in Karachi. She attended Lady Jennings Nursery School and then Convent of Jesus and Mary in Karachi. She was assassinated on 27th December 2007 in Rawalpindi

The Kargil Operation, 1999

One dispute that remains unresolved at the tables of the United Nations is the 52-year-old Kashmir dispute between India and Pakistan. This disputed State of Jammu and Kashmir has been a continuous flash point and cause of two wars (1948 and 1965) between the two countries

Science News

Some of the false rumors included "Barack Obama is a Muslim" and "While serving as the Mayor of Wasilla, Alaska, Sarah Palin successfully banned several books from the local library."

Pop quiz

Who/Whom do you like better, Lochness or Legghorn?

Answer: Whom is correct. Change the order of the words to you do like whom. Choose whom after an action verb. In this sentence, whom is the direct object. (By the way, the answer is Legghorn, no contest. He's much nicer than Lochness.)

Why Politicians "Need" Us

On the flip side, if you allow those you are competing against to saturate the search engines with information that puts YOU at a disadvantage, you may end up investing five times as much to correct things.

Ideology is bad.

I dislike ideologies in all forms: liberal, conservative, libertarian, whatever. Right at the moment, I think that the liberal/conservative divide is the single most harmful thing about American politics. Politicians don't seem to care about solving problems, they only want to know whether a particular idea is liberal or conservative, and then, presto, they are for/against it.

Beautiful Political Marketing: Political marketing

Beautiful Political Marketing: Political marketing: "Suggests that insufficient attention has been given to the significant differences between political and product or service marketing. The r..."

Political marketing and the marketing concep

Refers to the argument that examining political and electoral processes from a marketing perspective offers new insights into the behaviour of political parties. However, research into the marketing activities of political parties is still <a href="http://jacky-forex-trading.blogspot.com/ growing at this stage, and very few papers address the marketing orientation of political parties, while none address the marketing concept. Presents the findings of an exploratory research project carried out in Queensland. The results indicate that key political marketing decision makers within the party examined often have a limited understanding of the marketing concept. The researcher’s redefinition of the marketing concept into political terms received a high level of acceptance from certain groups of respondents within the study. Shows that the marketing concept with its customer centred orientation created a major concern from the perspective of the state executive decision-making category interviewed in this study. This was so primarily because this key decision-making category indicated the role and significance of the voter (customer) in developing the political product is negligible.

Political marketing and the marketing concep

Refers to the argument that examining political and electoral processes from a marketing perspective offers new insights into the behaviour of political parties. However, research into the marketing activities of political parties is still <a href="http://jacky-forex-trading.blogspot.com/ growing at this stage, and very few papers address the marketing orientation of political parties, while none address the marketing concept. Presents the findings of an exploratory research project carried out in Queensland. The results indicate that key political marketing decision makers within the party examined often have a limited understanding of the marketing concept. The researcher’s redefinition of the marketing concept into political terms received a high level of acceptance from certain groups of respondents within the study. Shows that the marketing concept with its customer centred orientation created a major concern from the perspective of the state executive decision-making category interviewed in this study. This was so primarily because this key decision-making category indicated the role and significance of the voter (customer) in developing the political product is negligible.

Political marketing

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Political marketing

Suggests that insufficient attention has been given to the significant differences between political and product or service marketing. The rise in awareness of political marketing has coincided with a decline of party membership in Britain and an increased distance between party and voter. Considers the relationships between party leader, brand image, exposure and awareness. Notes the current absence of predictive and prescriptive theories of political marketing action, and the relative significance of exogeneous factors in electoral success. Crossovers between conventional marketing, political science and political marketing are identified for future study.

Political marketing

Suggests that insufficient attention has been given to the significant differences between political and product or service marketing. The rise in awareness of political marketing has coincided with a decline of party membership in Britain and an increased distance between party and voter. Considers the relationships between party leader, brand image, exposure and awareness. Notes the current absence of predictive and prescriptive theories of political marketing action, and the relative significance of exogeneous factors in electoral success. Crossovers between conventional marketing, political science and political marketing are identified for future study.

Political marketing

Suggests that insufficient attention has been given to the significant differences between political and product or service marketing. The rise in awareness of
relationships has coincided with a decline of party membership in Britain and an increased distance between party and voter. Considers the  between party leader, brand image, exposure and awareness. Notes the current absence of predictive and prescriptive theories of political marketing action, and the relative significance of exogeneous factors in electoral success. Crossovers between conventional marketing, political science and political marketing are identified for future study